1. What you're actually buying
When you buy leads from us, you're buying a defined number of qualified mortgage leads at a per-lead price we agree upfront. That's it. You're not buying ad management, you're not committing to a retainer, you're not handing us a budget to spend on platforms.
The ad spend, the platform fees, the testing, the optimisation — that's our problem. You see one price per lead, you pay for the leads you ordered, and you get them. If you want more, you place another order.
The simplest way to think about it: we run the campaigns at our cost and our risk. You pay only for qualified leads that pass our verification checks. If we can't deliver the leads we promised, you don't pay for the shortfall.
2. How orders work
- You commit to a number of leads. Minimum 30 per order. Maximum is whatever your firm can realistically handle.
- We confirm the per-lead price. Based on lead type and your targeting criteria. Most mortgage and remortgage leads fall between £25 and £55. The full range is £10–£65.
- You pay upfront for the full order. One invoice, one payment. No drip-billing, no surprise charges, no monthly retainer added on.
- You set the delivery pace. Want them as fast as we can deliver? Fine. Want a steady drip of 2-3 leads per day so your follow-up team isn't overwhelmed? Also fine. You tell us, we deliver to that pace.
- You reorder when you're ready. No automatic renewal, no rollover. When you've worked through the batch and want more, you place a fresh order at the same agreed price.
3. A worked example
The maths
What you'd typically expect from that order
Using realistic industry benchmarks for properly-qualified mortgage leads worked by a competent broker:
| Stage | Realistic outcome from 30 leads |
|---|---|
| Leads you successfully contact | 18 – 24 (60-80% contact rate) |
| Appointments booked | ~7 (20-30% lead-to-appointment) |
| Completed mortgages | 2 – 4 (5-12% lead-to-completion) |
The commercial picture
For brokers writing residential mortgages on property values between £400,000 and £600,000, the maths typically looks like this:
Return on a £960 order · 30 leads at £32
We're deliberately quoting middle-of-range outcomes here. The maths only works if your follow-up process actually reaches and converts the leads — which is exactly why we screen for that on the discovery call before taking any order.
4. How the leads reach you
Every lead is delivered to you the moment it qualifies — in real time, typically within 90 seconds of the prospect submitting the form. You receive each lead through three channels by default, with a fourth available on request:
Each lead lands in your inbox the instant it's qualified, with name, phone, criteria and a direct callback link.
Lead inbox on our platform
Every lead also appears in your Studio Dynamics account — search, filter, mark as contacted, export to CSV.
CRM integration
Optional. We push leads directly into your CRM via webhook — HubSpot, Salesforce, GHL, Pipedrive, anywhere with a public API.
You don't have to choose — by default, every lead lands in both your email and your platform inbox. CRM integration is an optional add-on we set up once during onboarding, and it then runs automatically forever.
5. The qualification process every lead goes through
Before any lead reaches you, it passes three filters. Anyone who can't pass all three never becomes a chargeable lead.
- Quiz qualification. Visitors answer questions matching your criteria — loan amount, employment, property type, region. Those who don't match are screened out before submission.
- Phone PIN verification. Real-time mobile verification. The prospect enters their number, receives an SMS code, and types it back. Fake numbers can't pass.
- Email validation. Each email is checked for syntax, domain validity, and known spam-trap lists before delivery.
Leads that fail any of these aren't delivered, and they aren't billed. You only pay for leads that passed all three checks.
6. Pricing by lead type
The £10–£65 range covers our main mortgage lead types. Where any specific lead lands in that range depends on lead type, targeting criteria, and current platform costs. Here's the typical structure:
| Lead type | Typical price per lead |
|---|---|
| General remortgage | £25 – £40 |
| Debt consolidation remortgage | £28 – £45 |
| Capital raise remortgage | £30 – £50 |
| First-time buyer | £20 – £35 |
| Buy-to-let | £35 – £55 |
| Bridging loans | £45 – £65 |
The price you'll be quoted is fixed for the order. If we underdeliver, you're refunded for any shortfall. If our cost goes up between orders, we'll quote the new price before you commit — never silently after.
7. Pacing — how fast you receive your leads
You set the pace at order time. Common patterns we see:
- "As fast as you can." Some brokers want maximum volume in minimum time. We deliver as the campaigns produce qualified leads — often the full 30 lands within 1-2 weeks.
- "Steady 2-3 a day." Most popular pattern. Predictable workload, easier follow-up, leads stay fresh because each one is contacted same-day.
- "X per week, cap there." If your firm has a hard daily/weekly limit on what it can work, we'll respect it. Anything above the cap waits until the next allowed window.
- "Pause for now." You can pause delivery at any time — going on holiday, hit your capacity, want a breather. Resume when you're ready. Undelivered leads stay on credit.
8. The Lead Delivery Guarantee
If we don't deliver the full number of leads you ordered, you're refunded automatically for the shortfall — no need to chase us, no claims process. The refund hits your card within 5 working days.
This is the cornerstone of our model. You're never paying for leads we didn't actually deliver.
9. How we decide whether to take your order
We're selective about who we work with — not as a marketing tactic, but because lead generation only works when the broker on the receiving end has a real follow-up process. On your discovery call, we'll ask about:
- How quickly you can respond to a new lead (within 5 minutes is ideal; within the hour works; same-day or later is rarely worth our time or yours)
- Whether you're using a CRM or working from a spreadsheet
- Your current pipeline situation — capacity matters
- Whether you're happy giving honest feedback so we can refine criteria
If the fit's wrong, we'll tell you on the call rather than take an order we don't think will work for both sides.
Want to talk about your first order?
Book a 30-minute discovery call. We'll talk about your firm, your target lead profile, and quote you a price for a starter batch of 30 leads.